The Best 5 Ps Of Customer Satisfaction Ever

Customer satisfaction is a term which is widely used in marketing. It determines how a particular product or service supplied by a company meets the customer’s satisfaction. It is essential for every marketer as it provides them a data through which they can manage and improve their business. Customer satisfaction reduces customer churn and increases customer lifetime value.  It involves customer’s perception of the value to be delivered and the value you actually deliver. If both of them match, a customer is said to be satisfied with your business.

There are 5 P’s of customer satisfaction namely: -

1. Product

2. Process

3. Policy

4. People

5. Proactivity

●    PRODUCT

A product is an item or service that is offered for sale. It is the first thing over which a customer judges you and your capability. A product should be communicable, should have a name and should be adaptable. Customer satisfaction depends heavily on the quality of your product.

Product

For example:- You went to a restaurant which has an excellent ambience and provides a variety of services. The food looks nice when served but the moment you eat it, you realize that it's horrible. Would you ever like to visit that restaurant again? Majority would say no.

Therefore product should be presentable as well as of a good quality only then it would be able to satisfy the customer.

How To Generate More Sales Through Web Push Notification

●    PROCESS

Process is a series of steps that are taken to satisfy the customers. A number of steps may be taken by a brand to satisfy its customers and generate more sales.

Process

It is important for a company to understand the process flows so that they can explain HOW OF ACTIONS to the customers and satisfy them.

●    PEOPLE

People are the employees of the organization. They are the ones who make customer satisfaction a reality. They should be embedded with knowledge regarding the customers, how to address them and solve their queries. An organization with a large number of employees may always not be successful but an organization with dedicated employees will always be successful.

People

For example: - the reason behind rapid growth of Samsung was not only because of the latest smartphones they were making but also because of dedication of employees towards customer service.

●    POLICY

Policy is a principle of action that is proposed by a particular organization or company. Every organization has its own policies; some may be very rigid while some may be flexible. Policies should always be in favour of customers in order to retain them for lifetime.

Policy

The employees should be well aware of the policies of the company so that they can answer the HOW of customers.

●    PRO ACTIVITY

Pro activity refers to making and adopting changes in your business in order to ensure and maintain customer satisfaction.

Pro Activity

It can include everything from product development according to the need of the customer to employees going out of the way to satisfy the consumer and grow their business. 

Though customer satisfaction cannot be guaranteed, following all the above listed factors can help maintain it.

Know more about  Lead Generation

What Are Browser Push Notifications

Before getting onto browser push notifications, it is important to understand the term PUSH NOTIFICATIONS. A “push notification” is a message that pops up on a device (particularly a mobile device). They usually originate from the user, unlike pull notifications where a client has to request the required information from the server. It allows notifying the user of new messages or events even when the user is not engaged in your application.

Website/ Browser Push Notifications are quite similar to mobile app push notifications, the only difference being that they can be accessed on any device (tablet, mobile, computer etc.) and particularly work on websites.

Push Notifications

They are real-time instant clickable messages that are sent by the server (website) to the client (subscriber).

1.       COMMUNICATION CHANNELS

Websites use a lot of communication channels like SMS, EMAILS, SOCIAL MEDIA, MOBILE APP PUSH NOTIFICATIONS and Web Push Notifications. All of this is done in order grow and engage their traffic. Every communication channel has its own benefit. E-mail is one of the most widely used communication channels. Social media i.e. FACEBOOK, TWITTER has a bigger reach but its engagement is fairly low when compared to e-mail. 

Browser Push Notifications

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For instance, Setting up a mail on your iPad allows you to send and receive mail messages. When an email is received, a certain number with a red background appears on the mail icon. Through this number you can see that how many unread messages you have in your inbox

2.    SUBSCRIPTION

When a guest lands onto your website, they get a pop up message asking whether they would like to subscribe to push notifications or not. If the user subscribes to your notification, they are added to the subscriber’s list within your CMS.

Once the guest becomes the subscriber, you can send them push notifications from your website. The user will get the notifications as long as the browser is running in the background.

Browser Push Notifications Integration Guide

      3.    PUSH NOTIFICATION COPY

In strict sense of term, copy refers to the text which is to be set in type for any form of communication. Copy plays a crucial role in the implementation and effectiveness of push notifications. The copy should never be too long or descriptive as it would drive away the visitors. The preferred word limit for a push notification copy is 40-120 words. It should follow certain principles:

✓     Simple language

✓     Clarity of expression

✓     Avoid Jargons and Clichés

✓     Use an action oriented message (call now, buy now etc)

✓     Make use of character limit

✓     Focus on the benefits

✓     Mention the USP

✓     Hit the right target

Example: IBM’s phrase in the 80’s:- “NO one ever got fired for buying IBM.” It is one of the most powerful marketing phrases. Another powerful tagline that we get to hear today is by M&M: “Melts in your mouth and not in your hands”

      4.    TIMING AND FREQUENCY

Timing is obligatory. This is one common mistake that is bound to commit by a number of websites. Website should keep in mind that each time zone receives the message at a relevant time. Also, one should never send push notifications too frequently. As website push notification is a new technology, the appropriate frequency is not mentioned. For this, one needs to review the click rates, opt-outs, bounce rates after every push notification and calculate the frequency accordingly.

How To Use Browser Push Notifications For A Travel Website

Push notifications is a direct way of communicating with the users. They help to communicate with the audience in real time and at a very personalized level.  If properly used, this new technology can get incredible results in the form of increased number of clicks.

Why To Use Browser Push Notifications

Browser Push Notifications is a fairly new technology which is followed by a number of websites today. It is the most powerful marketing tool which can result in increased sales.  There is a gradual shift from app push notifications to website/browser push notifications. It is gaining popularity now days.

An incredible example of push notifications is FACEBOOK. Earlier, Facebook used to send its users a number of emails which was very monotonous and also had a very low visibility. Now, Facebook makes use of push notification strategy which gives 100% visibility. It has offered a number of benefits to the company.

 

For example: It has allowed Facebook to multiply their users and reach even those who do not wish to install their application. The notifications are placed in the same tray where notifications from mobile applications land. 

Browser Push Notifications are a better communication method than the traditional means due to the following reasons:  [Freemium] Web Push Notification Plugin Download Version 1.0

●     Engage users in real-time

●     Increase retention

●     Lead to more sales

●     Better than email

●     Greater interaction

●     Cost effective

●     Simple and convenient on boarding process

●     Multi device and platform support

●     Improves customer communication

●     More visibility

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Browser Push Notifications allow instant access to information and can be used for a lot of purposes. 

Browser Push Notifications

One can use it to announce new products and services, start date of sale, new published blog, new content on site etc. 

As discussed earlier, website push notifications are cost effective unlike text messages where many users get charged for each message that is sent. A lot of users may not have access to unlimited texting plans and when charged for messages, it irritates and drives them away which are intern bad for the business. Push notifications are unlimited and free. They offer users a complete control over the application and type of messages they wish to receive.

Tutorial to Integrate Web Push Notifications

Thus, website push notifications offer a variety of benefits to both the users and developers. As it is one of the most modern technologies and advantageous, it is one feature which should never be ignored any anyone.