Retaining lost clients to your website is one of the most
difficult metrics to achieve as it largely depends on the journey of your
customer and on the appeal of products. However, this crowd can be directed
your site using different aspect such as:
5 Ways To Retain Lost Customer For Your Business
• Post Sale
Services- Always ask for testimonials and feedback. This benefits both you the
seller and your customer. Make use of it to better your brand. Many companies
engage on different mediums to achieve quantitative reach in the process they
forget about the quality of the product and service that is provided by them.
Clients engage with a brand because of the way that they are treated especially
post sales. Providing a holistic customer-centric approach is thus important.
• Use of Web Push
Notification- Yes we get it, it’s a nascent technology and many business owners
are still doubtful about its use. But those using this medium have seen a 20%
higher retention rate than that compared to emails. Retention rate has proved
to be 40% longer by those who opt-in to receive the push. If statistics are to
be held as the ultimate truth then, more than 80% net users enable this feature
and discard the use of space consuming applications. Currently, web push notification is not an overcrowded option for marketers, but with increasing
popularity, it might soon be. Make sure you get hold of it before it dies as a
medium.
• Social Media-
This is where you can get your maximum supporters from as 90% of your user-base
will be available on these. Promoting your brands on social mediums like
Facebook, Twitter and LinkedIn, among various others, provides you with active
and passive user base. This large user base can be converted to positive sales
with various campaigns. Eg., the famous Ice bucket challenge raise awareness
about ALS.
• Referrals-
Running referral campaigns automatically provide you with a stronger market
force that will push your product to peers. This targets three kinds of
audience for your business. First, the already established user base, followed
by retaining lost users and an increased new user base.
How to setup referral program campaign.
• Rewards-
Providing long term and highest referred user customized discounts helps
establish a brand loyal market.
