How To Use Browser Push Notifications For A Travel Website

Earlier, customers used to book travel tickets manually by going to the ticket office. However, the foundation of internet has changed the way of bookings. Now people can plan their trip just with the click of a mouse. It takes couple of minutes to book your favourite hotel or flight unlike the traditional way where one had to stand in long queues. All the person needs is an internet connection.

There are a number of travel websites that are prevalent today. Everyone is in a rush to expand their business by having a large number of users. One way of doing the same is by using Browser Push Notifications. Many websites have started using this modern technology.

Makemytrip is a travel website through which users can plan their entire trip from booking a flight, bus etc to booking a hotel. Several packages are displayed on their website and the cost varies according to the number of days and the quality of hotels and transportation. Makemytrip often makes use of browser push notifications. It sends notifications to its users regarding  new packages with discounted rates in order to attract the customers.

For example:- Mega holiday in Manali at only 5,500 INR.

Browser Push  Notification

In case a person has booked a flight via makemytrip, it sends a push notification on discounted hotel rates of the same travel destination just after the flight.

Another incredible example of browser push for a travel website is Yatra.com. It is one of India’s leading travel website with over 60,000 hotels in India and 5,00,000 across the world. Through browser push notifications, it sends various sale offers that are prevalent during festive seasons. Whenever the air fares drop, they send a push notification to its users regarding the same.

For example:- Get 20% off on every flight booking.

If you have a booking for a certain date, the website would send a push notification prior to your travel as a reminder. 

Also, if someone has booked a one way flight (eg:- Delhi to Mumbai), a personalized offer on the return route is sent to him/her after 2 to 3 days via browser push notifications.

For example:- Book a flight to Delhi at 20% off.

Booking.com is a luxury tour operator in India which provides leisure and business travellers with the most cost-effective deals. Through this website hotels can be booked according to everyone’s pocket. It has hotels ranging from 3 star to 5 star. It continuously informs the users regarding new deals and offer via push notifications.

For example:- Treat yourself XYZ, it’s deals day!

Push Notification

In order to get more signups, the site might also offer discounts to the users.

Trivago.in is a hotel manager website which was launched recently in India. It offers solutions to hoteliers to manage their online presence. It’s mobile application (which is available for both IOS and android users) has a calendar-based homepage and an additional feature that displays accommodation within close proximity to your current location. It has heavily relied on television advertising to promote its website and along with this, it has now started making use of push notifications to promote several hoteliers. The website has data of the users searching for a hotel. If someone searched for hotels in Mumbai, a push notification is sent to him/her regarding relevant offers for the same destination the next day.

A multipurpose website Groupon has a portal named near buy travel that enables customers and local merchants to engage with each other. The application continuously makes use of browser push notifications. Anyone who reaches its website gets a notification saying “near buy travel would like to send push notifications”. Whoever accepts the invitation starts getting notifications regarding premier travel destinations and offers attached with them.

For example:- You've got one more reason to visit Goa. Click to know more.

Browser push is now offering a variety of benefits to both the travelers (subscribers) and travel websites. It is one feature which nobody is planning to ignore these days. It has led to increased conversions and has built customer loyalty. 

Get Higher Views And Clicks Via Browser Push Notifications

Browser Push Notification

How To Get Higher Views And Clicks Via Browser Push Notifications

 push notifications

A limited number of views or decreasing number of clicks can often be disturbing.

For instance: You have sent a notification to 100 subscribers, out of which only 50 subscribers viewed the notification (50% view rate) and only 10 clicked them (10% click rate). This not a very good performance in terms of views and clicks and one may be finding ways to increase the same.

A browser push notification, which is a modern technology, can help in increasing your views and clicks instantly. There are five simple steps with which this can be done:

1.    Timing the notifications

Timing your notifications is of prior importance. Sending notifications to the people at an appropriate time (when they are online) would result in a higher view rate.  According to a survey, it has been identified that sending the notifications during peak hours especially afternoon can have incredible results in terms of clicks and views. However, there may be exceptions where you may not be able to time your notifications, for instance A BREAKING.

    2.   Acuminate/ sharpen your message

Maintaining brevity in the message is a very crucial task. However, maintaining brevity doesn't mean that you can miss on the important parts of message. The message should be complete with all the required information included in it. Whatever you are trying to deliver should be very crisp and at the same time simple, short and customer centric. Use a CALL FOR ACTION like buy now, shop now, call now etc.

3.   Increased Expiration time

A higher expiration time leads to higher view rates. A notification would be shown to the user if he/she comes online on the subscribed browser before the expiration time. If the push notification is not time sensitive, stating a higher expiration time would lead in better ratings.

NOTE: In case you state a very high expiration time, there might be chances of the user getting the same notification a number of times which would lead to hazardous repercussions. Thus, a balance in the timing and frequency of the notifications should be maintained appropriately.

   4.   Tailored images for each notification

A picture is worth thousand words. Using the same image for every notification can often be dull and boring. It creates monotony and drives the users away. People are believed to be persuaded more with the help of images rather than text. Rather than including only a logo, one should include a separate image for each notification. Also, using various design principles and elements like bright colors, proper contrast, rhythm, leading image can get incredibly good results.

5.  Reciprocity of the notifications

Interacting and reciprocating is very important. A notification should be kept open until the user interacts with it. It should not disappear after a couple of minutes or seconds. Interacting would intern give a better response.

In case you are planning to increase your number of clicks and the view rate, and generate more leads through web push notification

How To Generate More Sales Through Web Push Notification

How to Generate More Sales From From Existing Users Via Browser Push Notification

Everyone is aware of the importance of sales in marketing. It is the basic goal that every marketer tries to achieve in his/her business. In e-commerce, websites are the main source of displaying your products and services. More traffic/viewers on the website leads to more add-to-carts which would inturn lead to more sales. Companies employ innumerable number of options like Search Engine Optimisation (SEO), adding keywords, social media campaigns etc. However, some companies might not have the required budget or companies may not feel right to employ all the above listed operations. So, we have a solution for everyone, which is cost-effective as well as helps in achieving the desired objective.

There are several ways which can increase the sales with the existing traffic through browser push notifications:-

1.    VALUE PROPOSITION

Value proposition or USP is a promise of a value to be delivered. It is one main reasons why the buyer should purchase your product and not of your competitor’s. Value proposition should be the first thing for the visitors to notice on your website. Through  push notifications, try to push a message which highlights the uniqueness or value of your product.

2. AWARE THE EXISTING USERS REGARDING A SALE OR NEW OFFER

Discount coupons and sale offers are an effective way to increase the sales. It is important to aware the users regarding a new product or offer so that they can take the required action immediately. Announce the offer in a very persuasive way.

NotifyVisitors

This would attract more users and more sales would be generated. For time bound or limited period offer, it is difficult generate more sales by running a campaign as it may take time for the users to get aware about the same. In such a case, browser push is one option that can save you. They are real time messages which only require internet connectivity and can thus have a quick user response.

3.   SUGGESTIONS (In order to generate repeated purchases)

Suggestions are always a great way to generate repeated purchases. Try suggesting your existing customers with additional products. This would act as a reminder and generate more sales. This can be accomplished through web push notifications.

Target segmentation should be done based on past purchases of likely customers. This would generate a high customer response.

4.  REMINDERS

Deserted carts are very common in e-commerce. A lot of customers leave their cart deserted which is a bane.  A customer might have been distracted while the checkout process and forgotten about more products in his/her cart. 

Browser Push Notifications avoids these distractions and makes the buying process smooth. Thus, through push notifications, abandoned carts can be recovered very easily.

5.  PERSONALIZATION

Personalization is the biggest digital trend which is in form today. It  is a unique form of target marketing that creates messages for individual customers. It works on a person-to-person basis rather than general marketing which works on a people-to-people level. It is an excellent way to persuade the users.

Browser push notifications are a great way to deliver personalized offers to the users and generating the desired response.

1 MG’s Interactive Web Push for Customer Engagement.

Using Browser Push Notifications would definitely drive more traffic to your website and would help in increasing the sales effectively.  Push Notification For E-commerce Website

To know more details about Push Notification

Push Notification For E-commerce Website

Browser Push Notifications are real-time messages that are sent by the server (website) to the client (subscriber). They are becoming extremely popular these days especially in the e-commerce business.. Browser push notifications have evolved as one of the most popular tool which is used by a number of e-commerce companies. These instant clickable messages are accessible even if the user is not logged in and has therefore benefited a large number of e-commerce websites today.

Paytm is one of world’s largest selling businesses. It has several products which can be used by the customers. It also gives the option of paying online bills and prepaid recharge. Whenever a user orders a certain product from their website, they get push notifications regarding the order delivery. The customer is updated at every step from packaging to delivery.                                                 
For example:- Dear Tanya, your order 1109876 has been packaged.

There are a lot of instances where users keep their carts abandoned. They tend to forget or get distracted while the checkout process and leave their carts deserted. Flipkart.com, a shopping website uses browser push notifications to engage their users and remind them of the abandoned carts. It leads to a smooth buying and checkout process.

For example:- Dear XYZ, You have 3 products remaining in your cart.
It also allows the users to subscribe for price drop notifications. Once the price of the product goes down, the subscribers are informed regarding the same.
For example:- Your favourite Apple iPhone 6 now at just 31,000 INR.

A newly formed website in India i.e shopclues.com has also been making use of browser push notifications lately. It has thousands of products ranging from apparels, home and kitchen to electronics. The website has focused highly on Personalization through web push notifications. It uses promo push which lets the users to receive information regarding latest deals and newest products.
For example:- Check out Lakme’s brand new range of lipsticks.
Also, there is a wish list that is available on the website. There are times when a product is unavailable at a particular time. If the person puts that item in the wish list, he/she gets a push notification as soon as the product is back in stock.
For example:- Dear XYZ, your favourite Calvin Klein perfume is back in stock at 20% off.


Sale offers are very much prevalent on e-commerce websites. A subscriber tends to get a push notification prior to  and during the sale. This acts as a reminder as well as a new piece of information and drives more traffic towards the website.
For example:- Snapdeal end of season sale- Flat 40 to 60% off.

Welcome notifications are also being used by a number of websites as a tool of personalisation. When a person logs on to the website, he/she gets a welcome notification.
For example:- Welcome XYZ, you were missed.


One of the latest ways of driving traffic towards the website is to provide users with an offer that they can never reject. Streetstylestore, an apparel and footwear website for women has made use of push notifications to invite more and more traffic. Whoever accepts their notifications are bound to get a certain reward. A coupon code is given, which can be redeemed at the time of payment.
For example:- Subscribe and get 40% off. Use coupon code SSS134.

To sum up, browser push notifications are essential for e-commerce websites and can be used for the following purposes:-

• Inform about starting of a sale
• Announce new products
• Changes in existing products
• Recover deserted carts
• Get signups from the users
• Deliver personalized and promotional offers