Why To Use Browser Push Notifications

Browser Push Notifications is a fairly new technology which is followed by a number of websites today. It is the most powerful marketing tool which can result in increased sales.  There is a gradual shift from app push notifications to website/browser push notifications. It is gaining popularity now days.

An incredible example of push notifications is FACEBOOK. Earlier, Facebook used to send its users a number of emails which was very monotonous and also had a very low visibility. Now, Facebook makes use of push notification strategy which gives 100% visibility. It has offered a number of benefits to the company.

 

For example: It has allowed Facebook to multiply their users and reach even those who do not wish to install their application. The notifications are placed in the same tray where notifications from mobile applications land. 

Browser Push Notifications are a better communication method than the traditional means due to the following reasons:  [Freemium] Web Push Notification Plugin Download Version 1.0

●     Engage users in real-time

●     Increase retention

●     Lead to more sales

●     Better than email

●     Greater interaction

●     Cost effective

●     Simple and convenient on boarding process

●     Multi device and platform support

●     Improves customer communication

●     More visibility

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Browser Push Notifications allow instant access to information and can be used for a lot of purposes. 

Browser Push Notifications

One can use it to announce new products and services, start date of sale, new published blog, new content on site etc. 

As discussed earlier, website push notifications are cost effective unlike text messages where many users get charged for each message that is sent. A lot of users may not have access to unlimited texting plans and when charged for messages, it irritates and drives them away which are intern bad for the business. Push notifications are unlimited and free. They offer users a complete control over the application and type of messages they wish to receive.

Tutorial to Integrate Web Push Notifications

Thus, website push notifications offer a variety of benefits to both the users and developers. As it is one of the most modern technologies and advantageous, it is one feature which should never be ignored any anyone.