Email automation is a new technology and should be a part of everyone’s business today. Automated emails are even better than mass emails and would do so much for your business with no or very less effort on your part. Also, automation emails have 119 percent more click and view rate than mass emails. They save the business time and money. Rather than scrutinizing your list everyday and sending emails to a selected contacts, you can automate the whole process.
Here are some of the automated email campaigns that every company should pursue:-
● CONFIRMATION EMAIL
There are a lot of campaigns that can be made through customer purchases, one of the most common being “TRACK YOU ORDER” or “SHIPMENT” emails. These emails confirm it to the customer that your order has been confirmed and tell them the estimated time of delivery.
● WELCOME EMAIL
These are one of the most common emails. As soon as the user uses a certain app or does a certain download, a Welcome email is sent to him/her by thanking them to subscribe. This email is not only an opportunity to welcome the customers but also let them know a bit about your company and what they can expect from new in terms of frequency and email content.
● DESERTED CART EMAIL
There are a lot of people who visit a website. Some of them just randomly land on to the site, some of them do window shopping and some never buy anything. But those who leave certain items in their cart are certainly interested in buying that product. The rate of shopping cart abandonment is fairly high (almost 70%) and cannot be ignored. There are many reasons for the users to leave the cart deserted but the major one is a better price offered by your competitor.
In order to remind the customers regarding their abandoned cart and complete the purchase process, automated emails can be sent.
Here are some of the automated email campaigns that every company should pursue:-
● CONFIRMATION EMAIL
There are a lot of campaigns that can be made through customer purchases, one of the most common being “TRACK YOU ORDER” or “SHIPMENT” emails. These emails confirm it to the customer that your order has been confirmed and tell them the estimated time of delivery.
● WELCOME EMAIL
These are one of the most common emails. As soon as the user uses a certain app or does a certain download, a Welcome email is sent to him/her by thanking them to subscribe. This email is not only an opportunity to welcome the customers but also let them know a bit about your company and what they can expect from new in terms of frequency and email content.
Drive 6x engagement with behaviorally triggered emails
● DESERTED CART EMAIL
There are a lot of people who visit a website. Some of them just randomly land on to the site, some of them do window shopping and some never buy anything. But those who leave certain items in their cart are certainly interested in buying that product. The rate of shopping cart abandonment is fairly high (almost 70%) and cannot be ignored. There are many reasons for the users to leave the cart deserted but the major one is a better price offered by your competitor.
In order to remind the customers regarding their abandoned cart and complete the purchase process, automated emails can be sent.
● UNSUBSCRIBE EMAILS
There are times when a user wishes to unsubscribe your emails. But that doesn’t mean you can’t approach that user again.
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