Browser Push Notifications are real-time messages that are sent by the server (website) to the client (subscriber). They are becoming extremely popular these days especially in the e-commerce business.. Browser push notifications have evolved as one of the most popular tool which is used by a number of e-commerce companies. These instant clickable messages are accessible even if the user is not logged in and has therefore benefited a large number of e-commerce websites today.
Paytm is one of world’s largest selling businesses. It has several products which can be used by the customers. It also gives the option of paying online bills and prepaid recharge. Whenever a user orders a certain product from their website, they get push notifications regarding the order delivery. The customer is updated at every step from packaging to delivery.
For example:- Dear Tanya, your order 1109876 has been packaged.
There are a lot of instances where users keep their carts abandoned. They tend to forget or get distracted while the checkout process and leave their carts deserted. Flipkart.com, a shopping website uses browser push notifications to engage their users and remind them of the abandoned carts. It leads to a smooth buying and checkout process.
For example:- Dear XYZ, You have 3 products remaining in your cart.
It also allows the users to subscribe for price drop notifications. Once the price of the product goes down, the subscribers are informed regarding the same.
For example:- Your favourite Apple iPhone 6 now at just 31,000 INR.
A newly formed website in India i.e shopclues.com has also been making use of browser push notifications lately. It has thousands of products ranging from apparels, home and kitchen to electronics. The website has focused highly on Personalization through web push notifications. It uses promo push which lets the users to receive information regarding latest deals and newest products.
For example:- Check out Lakme’s brand new range of lipsticks.
Also, there is a wish list that is available on the website. There are times when a product is unavailable at a particular time. If the person puts that item in the wish list, he/she gets a push notification as soon as the product is back in stock.
For example:- Dear XYZ, your favourite Calvin Klein perfume is back in stock at 20% off.
Sale offers are very much prevalent on e-commerce websites. A subscriber tends to get a push notification prior to and during the sale. This acts as a reminder as well as a new piece of information and drives more traffic towards the website.
For example:- Snapdeal end of season sale- Flat 40 to 60% off.
Welcome notifications are also being used by a number of websites as a tool of personalisation. When a person logs on to the website, he/she gets a welcome notification.
For example:- Welcome XYZ, you were missed.
One of the latest ways of driving traffic towards the website is to provide users with an offer that they can never reject. Streetstylestore, an apparel and footwear website for women has made use of push notifications to invite more and more traffic. Whoever accepts their notifications are bound to get a certain reward. A coupon code is given, which can be redeemed at the time of payment.
For example:- Subscribe and get 40% off. Use coupon code SSS134.
To sum up, browser push notifications are essential for e-commerce websites and can be used for the following purposes:-
Paytm is one of world’s largest selling businesses. It has several products which can be used by the customers. It also gives the option of paying online bills and prepaid recharge. Whenever a user orders a certain product from their website, they get push notifications regarding the order delivery. The customer is updated at every step from packaging to delivery.
For example:- Dear Tanya, your order 1109876 has been packaged.
There are a lot of instances where users keep their carts abandoned. They tend to forget or get distracted while the checkout process and leave their carts deserted. Flipkart.com, a shopping website uses browser push notifications to engage their users and remind them of the abandoned carts. It leads to a smooth buying and checkout process.
For example:- Dear XYZ, You have 3 products remaining in your cart.
It also allows the users to subscribe for price drop notifications. Once the price of the product goes down, the subscribers are informed regarding the same.
For example:- Your favourite Apple iPhone 6 now at just 31,000 INR.
For example:- Check out Lakme’s brand new range of lipsticks.
Also, there is a wish list that is available on the website. There are times when a product is unavailable at a particular time. If the person puts that item in the wish list, he/she gets a push notification as soon as the product is back in stock.
For example:- Dear XYZ, your favourite Calvin Klein perfume is back in stock at 20% off.
Sale offers are very much prevalent on e-commerce websites. A subscriber tends to get a push notification prior to and during the sale. This acts as a reminder as well as a new piece of information and drives more traffic towards the website.
For example:- Snapdeal end of season sale- Flat 40 to 60% off.
Welcome notifications are also being used by a number of websites as a tool of personalisation. When a person logs on to the website, he/she gets a welcome notification.
For example:- Welcome XYZ, you were missed.
One of the latest ways of driving traffic towards the website is to provide users with an offer that they can never reject. Streetstylestore, an apparel and footwear website for women has made use of push notifications to invite more and more traffic. Whoever accepts their notifications are bound to get a certain reward. A coupon code is given, which can be redeemed at the time of payment.
For example:- Subscribe and get 40% off. Use coupon code SSS134.
To sum up, browser push notifications are essential for e-commerce websites and can be used for the following purposes:-
- Inform about starting of a sale
- Announce new products
- Changes in existing products
- Recover deserted carts
- Get signups from the users
- Deliver personalized and promotional offers
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