Browser Push Notification

How To Get Higher Views And Clicks Via Browser Push Notifications

 push notifications

A limited number of views or decreasing number of clicks can often be disturbing.

For instance: You have sent a notification to 100 subscribers, out of which only 50 subscribers viewed the notification (50% view rate) and only 10 clicked them (10% click rate). This not a very good performance in terms of views and clicks and one may be finding ways to increase the same.

A browser push notification, which is a modern technology, can help in increasing your views and clicks instantly. There are five simple steps with which this can be done:

1.    Timing the notifications

Timing your notifications is of prior importance. Sending notifications to the people at an appropriate time (when they are online) would result in a higher view rate.  According to a survey, it has been identified that sending the notifications during peak hours especially afternoon can have incredible results in terms of clicks and views. However, there may be exceptions where you may not be able to time your notifications, for instance A BREAKING.

    2.   Acuminate/ sharpen your message

Maintaining brevity in the message is a very crucial task. However, maintaining brevity doesn't mean that you can miss on the important parts of message. The message should be complete with all the required information included in it. Whatever you are trying to deliver should be very crisp and at the same time simple, short and customer centric. Use a CALL FOR ACTION like buy now, shop now, call now etc.

3.   Increased Expiration time

A higher expiration time leads to higher view rates. A notification would be shown to the user if he/she comes online on the subscribed browser before the expiration time. If the push notification is not time sensitive, stating a higher expiration time would lead in better ratings.

NOTE: In case you state a very high expiration time, there might be chances of the user getting the same notification a number of times which would lead to hazardous repercussions. Thus, a balance in the timing and frequency of the notifications should be maintained appropriately.

   4.   Tailored images for each notification

A picture is worth thousand words. Using the same image for every notification can often be dull and boring. It creates monotony and drives the users away. People are believed to be persuaded more with the help of images rather than text. Rather than including only a logo, one should include a separate image for each notification. Also, using various design principles and elements like bright colors, proper contrast, rhythm, leading image can get incredibly good results.

5.  Reciprocity of the notifications

Interacting and reciprocating is very important. A notification should be kept open until the user interacts with it. It should not disappear after a couple of minutes or seconds. Interacting would intern give a better response.

In case you are planning to increase your number of clicks and the view rate, and generate more leads through web push notification