How To Get Higher Views And Clicks Via Browser Push Notifications
A limited number of views or decreasing number of clicks can often be disturbing.
In case you are planning to increase your number of clicks and the view rate, and generate more leads through web push notification
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| push notifications |
A limited number of views or decreasing number of clicks can often be disturbing.
For instance: You have sent a notification to 100 subscribers, out
of which only 50 subscribers viewed the notification (50% view rate) and only
10 clicked them (10% click rate). This not a very good performance in terms of
views and clicks and one may be finding ways to increase the same.
A browser push notification, which is a modern technology, can help
in increasing your views and clicks instantly. There are five simple steps with
which this can be done:
1.
Timing the
notifications
Timing your notifications is of prior
importance. Sending notifications to the people at an appropriate time (when
they are online) would result in a higher view rate. According to a survey, it has been identified
that sending the notifications during peak hours especially afternoon can have
incredible results in terms of clicks and views. However, there may be
exceptions where you may not be able to time your notifications, for instance A BREAKING.
2. Acuminate/
sharpen your message
Maintaining brevity in the
message is a very crucial task. However, maintaining brevity doesn't mean that
you can miss on the important parts of message. The message should be complete
with all the required information included in it. Whatever you are trying to
deliver should be very crisp and at the same time simple, short and customer
centric. Use a CALL FOR ACTION like buy now, shop now, call now etc.
3. Increased Expiration time
A higher expiration time leads to
higher view rates. A notification would be shown to the user if he/she comes
online on the subscribed browser before the expiration time. If the push notification is not time sensitive, stating a higher expiration time would lead
in better ratings.
NOTE: In case you state a very high expiration time, there might be
chances of the user getting the same notification a number of times which would
lead to hazardous repercussions. Thus, a balance in the timing and frequency of
the notifications should be maintained appropriately.
4. Tailored
images for each notification
A picture is worth thousand
words. Using the same image for every notification can often be dull and
boring. It creates monotony and drives the users away. People are believed to
be persuaded more with the help of images rather than text. Rather than
including only a logo, one should include a separate image for each
notification. Also, using various design principles and elements like bright
colors, proper contrast, rhythm, leading image can get incredibly good results.
5. Reciprocity of the
notifications
Interacting and reciprocating is
very important. A notification should be kept open until the user interacts
with it. It should not disappear after a couple of minutes or seconds.
Interacting would intern give a better response.
In case you are planning to increase your number of clicks and the view rate, and generate more leads through web push notification
