What are browser push notifications? In case you don’t know,
here’s a recap: -
Browser Push Notifications are
real-time instant clickable messages that are sent by the server (website) to
the client (subscriber). These
messages can be purely textual or can be merged with an image. This text in the message is known as the copy.
Copy is the
written material which is to be set in type for any form of communication.
Copywriting is the single most crucial activity for the success of any campaign
as the entire campaign depends largely on it. Similarly, for browser push notifications, writing a convincing and persuasive copy is of prior importance.
It is the copy which convinces the user to take action. It plays an important
role in the effectiveness of browser push notifications.
The below listed tips would help you in writing a crisp and
convincing notification copy:-
1. CLARITY
OF EXPRESSION
If people can’t understand what you are trying to say, then
your message is probably not useful. Whatever message you are trying to deliver
should be very clear. It should not create any misunderstanding or confusion in
the minds of the users. The sentence formation should be very crisp and simple.
Example: - CREATIVE DIVAS- Sale
CREATIVE DIVAS- Flat 50% off on all summer apparels
Thus, it is very clear from the second message
that there is a summer sale whereas the first message is a bit unclear and
might not be very convincing for the readers.
How To Use Browser Push Notifications For A Travel Website
2. MAINTAIN
BREVITY
“Brevity
is the soul of the wit.” Concise and exact
use of words can create a very powerful message. The message should never be overloaded
with content which might be monotonous and drive the viewer’s away.
However maintaining brevity doesn’t mean that one can miss
out on certain points. Completeness should never be given up for brevity.
3. ACTION
ORIENTED MESSAGE
Informing the audience is not enough. AIDA
(Attention-Interest-Desire-Action) factors should always be kept in mind while
designing a message. The copy should be written in such a way that it
stimulates the user to take action. The message should be persuasive enough so
that the reader is bound to visit your website without giving a second thought.
Words like you, try,
free, click, opportunity, find and
grow are more likely to persuade the users.
4. USE
FEAR/EMOTIONAL APPEAL
Appeal is a promise that a particular product or
service is going to offer you. Emotions can elicit a powerful response. Try to
deliver your message in a way that it triggers the user’s emotions. Also, using
a scarcity or fear appeal is more likely to influence the users. Using appeals
creates an urgency which stimulates the users to take action.
For example: “Offer
valid for a limited period only”. (Scarcity/Fear appeal)
“Your family needs you”.
(Emotional appeal)
5. PROVIDE
A VALID EVIDENCE
Using a social proof or evidence would build trust in the
minds of the users.
For example: “1500
people are currently watching this video”
Therefore, If you wish to
increase your users, writing an effective copy is essential. Refer to the above
listed points which would help you in writing a convincing copy.
