How To Generate More Sales Through Web Push Notification

How to Generate More Sales From From Existing Users Via Browser Push Notification

Everyone is aware of the importance of sales in marketing. It is the basic goal that every marketer tries to achieve in his/her business. In e-commerce, websites are the main source of displaying your products and services. More traffic/viewers on the website leads to more add-to-carts which would inturn lead to more sales. Companies employ innumerable number of options like Search Engine Optimisation (SEO), adding keywords, social media campaigns etc. However, some companies might not have the required budget or companies may not feel right to employ all the above listed operations. So, we have a solution for everyone, which is cost-effective as well as helps in achieving the desired objective.

There are several ways which can increase the sales with the existing traffic through browser push notifications:-

1.    VALUE PROPOSITION

Value proposition or USP is a promise of a value to be delivered. It is one main reasons why the buyer should purchase your product and not of your competitor’s. Value proposition should be the first thing for the visitors to notice on your website. Through  push notifications, try to push a message which highlights the uniqueness or value of your product.

2. AWARE THE EXISTING USERS REGARDING A SALE OR NEW OFFER

Discount coupons and sale offers are an effective way to increase the sales. It is important to aware the users regarding a new product or offer so that they can take the required action immediately. Announce the offer in a very persuasive way.

NotifyVisitors

This would attract more users and more sales would be generated. For time bound or limited period offer, it is difficult generate more sales by running a campaign as it may take time for the users to get aware about the same. In such a case, browser push is one option that can save you. They are real time messages which only require internet connectivity and can thus have a quick user response.

3.   SUGGESTIONS (In order to generate repeated purchases)

Suggestions are always a great way to generate repeated purchases. Try suggesting your existing customers with additional products. This would act as a reminder and generate more sales. This can be accomplished through web push notifications.

Target segmentation should be done based on past purchases of likely customers. This would generate a high customer response.

4.  REMINDERS

Deserted carts are very common in e-commerce. A lot of customers leave their cart deserted which is a bane.  A customer might have been distracted while the checkout process and forgotten about more products in his/her cart. 

Browser Push Notifications avoids these distractions and makes the buying process smooth. Thus, through push notifications, abandoned carts can be recovered very easily.

5.  PERSONALIZATION

Personalization is the biggest digital trend which is in form today. It  is a unique form of target marketing that creates messages for individual customers. It works on a person-to-person basis rather than general marketing which works on a people-to-people level. It is an excellent way to persuade the users.

Browser push notifications are a great way to deliver personalized offers to the users and generating the desired response.

1 MG’s Interactive Web Push for Customer Engagement.

Using Browser Push Notifications would definitely drive more traffic to your website and would help in increasing the sales effectively.  Push Notification For E-commerce Website

To know more details about Push Notification