How to Generate More Sales From From Existing Users Via Browser Push Notification
Everyone is aware of the importance of sales in marketing. It is the basic goal that every marketer tries to achieve in his/her business. In e-commerce, websites are the main source of displaying your products and services. More traffic/viewers on the website leads to more add-to-carts which would inturn lead to more sales. Companies employ innumerable number of options like Search Engine Optimisation (SEO), adding keywords, social media campaigns etc. However, some companies might not have the required budget or companies may not feel right to employ all the above listed operations. So, we have a solution for everyone, which is cost-effective as well as helps in achieving the desired objective.
There are several ways which can increase the sales with the existing traffic through browser push notifications:-
1. VALUE PROPOSITION
Value proposition or USP is a promise of a value to be delivered. It is one main reasons why the buyer should purchase your product and not of your competitor’s. Value proposition should be the first thing for the visitors to notice on your website. Through push notifications, try to push a message which highlights the uniqueness or value of your product.
2. AWARE THE EXISTING USERS REGARDING A SALE OR NEW OFFER
Discount coupons and sale offers are an effective way to
increase the sales. It is important to aware the users regarding a new product
or offer so that they can take the required action immediately. Announce the
offer in a very persuasive way.
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| NotifyVisitors |
This would attract more users and more sales would be
generated. For time bound or limited period offer, it is difficult generate
more sales by running a campaign as it may take time for the users to get aware
about the same. In such a case, browser push is one option that
can save you. They are real time messages which only require internet
connectivity and can thus have a quick user response.
3. SUGGESTIONS (In order to generate
repeated purchases)
Suggestions are always a great way to generate repeated
purchases. Try suggesting your existing customers with additional products.
This would act as a reminder and generate more sales. This can be accomplished
through web push notifications.
Target segmentation should be done based on past purchases
of likely customers. This would generate a high customer response.
4. REMINDERS
Deserted carts are very common in e-commerce. A
lot of customers leave their cart deserted which is a bane. A customer might have been distracted while
the checkout process and forgotten about more products in his/her cart.
Browser Push Notifications avoids these distractions and
makes the buying process smooth. Thus, through push notifications, abandoned
carts can be recovered very easily.
5.
PERSONALIZATION
Personalization is the biggest digital trend
which is in form today. It is a unique
form of target marketing that creates messages for individual customers. It
works on a person-to-person basis rather than general marketing which works on a
people-to-people level. It is an excellent way to persuade the users.
Browser push notifications are a great way to deliver
personalized offers to the users and generating the desired response.
1 MG’s Interactive Web Push for Customer Engagement.
Using Browser Push Notifications would definitely drive more
traffic to your website and would help in increasing the sales effectively. Push Notification For E-commerce Website
To know more details about Push Notification
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