Why To Use Browser Push Notifications

Browser Push Notifications is a fairly new technology which is followed by a number of websites today. It is the most powerful marketing tool which can result in increased sales.  There is a gradual shift from app push notifications to website/browser push notifications. It is gaining popularity now days.

An incredible example of push notifications is FACEBOOK. Earlier, Facebook used to send its users a number of emails which was very monotonous and also had a very low visibility. Now, Facebook makes use of push notification strategy which gives 100% visibility. It has offered a number of benefits to the company.

 

For example: It has allowed Facebook to multiply their users and reach even those who do not wish to install their application. The notifications are placed in the same tray where notifications from mobile applications land. 

Browser Push Notifications are a better communication method than the traditional means due to the following reasons:  [Freemium] Web Push Notification Plugin Download Version 1.0

●     Engage users in real-time

●     Increase retention

●     Lead to more sales

●     Better than email

●     Greater interaction

●     Cost effective

●     Simple and convenient on boarding process

●     Multi device and platform support

●     Improves customer communication

●     More visibility

●  

  

Browser Push Notifications allow instant access to information and can be used for a lot of purposes. 

Browser Push Notifications

One can use it to announce new products and services, start date of sale, new published blog, new content on site etc. 

As discussed earlier, website push notifications are cost effective unlike text messages where many users get charged for each message that is sent. A lot of users may not have access to unlimited texting plans and when charged for messages, it irritates and drives them away which are intern bad for the business. Push notifications are unlimited and free. They offer users a complete control over the application and type of messages they wish to receive.

Tutorial to Integrate Web Push Notifications

Thus, website push notifications offer a variety of benefits to both the users and developers. As it is one of the most modern technologies and advantageous, it is one feature which should never be ignored any anyone.   

 

How You’re Sending Browser Push Notifications The Wrong Way

Push notification is an incredible way to connect with the users in a personalized manner. It is one of the most effective ways in increasing the sales; still many companies are not able to avail the benefits of the same.Though they are trending and very much in demand today, still there are instances where the click and view rates are fairly low in number. You feel that you are doing it the right way but that is not the case.

There are several ways in which you are doing push notifications wrong:-

1.    VERY HIGH FREQUENCY OF NOTIFICATIONS

Sending too many notifications can be disturbing. It can irritate the users and drive them away from your website and they may never visit your page again. The frequency of notifications should be maintained appropriately.

The appropriate frequency is not mentioned as web push notification is a new technology. In order to calculate the frequency, one need to review the click rates, opt-outs, bounce rates after every browser push notification.  Get Higher Views And Clicks Via Browser Push Notifications 

      2.   INAPPROPRIATE TIMING

There is a particular time to send every notification. One cannot send the notification at any time he feels is right. This can be a major reason for diminished results. During mornings and evenings, a person is said to have a mental bandwidth. They can understand things easily.

Thus, promotional messages should always be sent during these hours. Similarly, funny and light hearted messages should be sent during afternoon.

     3.  NON-PERSONAL MARKETING

Mass is an assorted, anonymous and heterogeneous form of people who are widely dispersed. One common mistake that most websites make is that they consider the users as homogeneous and impart the same content to all.

Therefore, it is important to segment the audience based on their demographics and preferences. Track the users continuously and impart different content for indifferent users.

     4.  LIMITED NUMBER OF PUSH NOTIFICATION CHANNELS

Another major mistake that most websites are bound to make is by choosing limited number of channels to impart the message. It is important to choose a combination of channels.

 

Many websites only use the mobile app for sending push notifications but it should always be merged with web push notifications in order to have a greater reach and response.

     5.  ERRONEOUS MEASUREMENT

 You may not be using the right metrics to measure the user’s results.

Google analytics should be used appropriately in order to measure how many people visited your website and took the required action.

Following  the above listed methods can help you in targeting right push notifications to the right users and at the right time.