How To Retain Lost Customer For Your Business

Retaining lost clients to your website is one of the most difficult metrics to achieve as it largely depends on the journey of your customer and on the appeal of products. However, this crowd can be directed your site using different aspect such as:

5 Ways To Retain Lost Customer For Your Business

•    Post Sale Services- Always ask for testimonials and feedback. This benefits both you the seller and your customer. Make use of it to better your brand. Many companies engage on different mediums to achieve quantitative reach in the process they forget about the quality of the product and service that is provided by them. Clients engage with a brand because of the way that they are treated especially post sales. Providing a holistic customer-centric approach is thus important.

•    Use of Web Push Notification- Yes we get it, it’s a nascent technology and many business owners are still doubtful about its use. But those using this medium have seen a 20% higher retention rate than that compared to emails. Retention rate has proved to be 40% longer by those who opt-in to receive the push. If statistics are to be held as the ultimate truth then, more than 80% net users enable this feature and discard the use of space consuming applications. Currently, web push notification is not an overcrowded option for marketers, but with increasing popularity, it might soon be. Make sure you get hold of it before it dies as a medium.

•    Social Media- This is where you can get your maximum supporters from as 90% of your user-base will be available on these. Promoting your brands on social mediums like Facebook, Twitter and LinkedIn, among various others, provides you with active and passive user base. This large user base can be converted to positive sales with various campaigns. Eg., the famous Ice bucket challenge raise awareness about ALS.

•    Referrals- Running referral campaigns automatically provide you with a stronger market force that will push your product to peers. This targets three kinds of audience for your business. First, the already established user base, followed by retaining lost users and an increased new user base.

How to setup referral program campaign.

•    Rewards- Providing long term and highest referred user customized discounts helps establish a brand loyal market.

With the constant and fast-paced world, retaining customers highly depends on how effortlessly and effectively you can capture audience’s attention to the brand’s identity. 



                                        

                                                                                         

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The Best 5 Ps Of Customer Satisfaction Ever

Customer satisfaction is a term which is widely used in marketing. It determines how a particular product or service supplied by a company meets the customer’s satisfaction. It is essential for every marketer as it provides them a data through which they can manage and improve their business. Customer satisfaction reduces customer churn and increases customer lifetime value.  It involves customer’s perception of the value to be delivered and the value you actually deliver. If both of them match, a customer is said to be satisfied with your business.

There are 5 P’s of customer satisfaction namely: -

1. Product

2. Process

3. Policy

4. People

5. Proactivity

●    PRODUCT

A product is an item or service that is offered for sale. It is the first thing over which a customer judges you and your capability. A product should be communicable, should have a name and should be adaptable. Customer satisfaction depends heavily on the quality of your product.

Product

For example:- You went to a restaurant which has an excellent ambience and provides a variety of services. The food looks nice when served but the moment you eat it, you realize that it's horrible. Would you ever like to visit that restaurant again? Majority would say no.

Therefore product should be presentable as well as of a good quality only then it would be able to satisfy the customer.

How To Generate More Sales Through Web Push Notification

●    PROCESS

Process is a series of steps that are taken to satisfy the customers. A number of steps may be taken by a brand to satisfy its customers and generate more sales.

Process

It is important for a company to understand the process flows so that they can explain HOW OF ACTIONS to the customers and satisfy them.

●    PEOPLE

People are the employees of the organization. They are the ones who make customer satisfaction a reality. They should be embedded with knowledge regarding the customers, how to address them and solve their queries. An organization with a large number of employees may always not be successful but an organization with dedicated employees will always be successful.

People

For example: - the reason behind rapid growth of Samsung was not only because of the latest smartphones they were making but also because of dedication of employees towards customer service.

●    POLICY

Policy is a principle of action that is proposed by a particular organization or company. Every organization has its own policies; some may be very rigid while some may be flexible. Policies should always be in favour of customers in order to retain them for lifetime.

Policy

The employees should be well aware of the policies of the company so that they can answer the HOW of customers.

●    PRO ACTIVITY

Pro activity refers to making and adopting changes in your business in order to ensure and maintain customer satisfaction.

Pro Activity

It can include everything from product development according to the need of the customer to employees going out of the way to satisfy the consumer and grow their business. 

Though customer satisfaction cannot be guaranteed, following all the above listed factors can help maintain it.

Know more about  Lead Generation

Why To Use Browser Push Notifications

Browser Push Notifications is a fairly new technology which is followed by a number of websites today. It is the most powerful marketing tool which can result in increased sales.  There is a gradual shift from app push notifications to website/browser push notifications. It is gaining popularity now days.

An incredible example of push notifications is FACEBOOK. Earlier, Facebook used to send its users a number of emails which was very monotonous and also had a very low visibility. Now, Facebook makes use of push notification strategy which gives 100% visibility. It has offered a number of benefits to the company.

 

For example: It has allowed Facebook to multiply their users and reach even those who do not wish to install their application. The notifications are placed in the same tray where notifications from mobile applications land. 

Browser Push Notifications are a better communication method than the traditional means due to the following reasons:  [Freemium] Web Push Notification Plugin Download Version 1.0

●     Engage users in real-time

●     Increase retention

●     Lead to more sales

●     Better than email

●     Greater interaction

●     Cost effective

●     Simple and convenient on boarding process

●     Multi device and platform support

●     Improves customer communication

●     More visibility

●  

  

Browser Push Notifications allow instant access to information and can be used for a lot of purposes. 

Browser Push Notifications

One can use it to announce new products and services, start date of sale, new published blog, new content on site etc. 

As discussed earlier, website push notifications are cost effective unlike text messages where many users get charged for each message that is sent. A lot of users may not have access to unlimited texting plans and when charged for messages, it irritates and drives them away which are intern bad for the business. Push notifications are unlimited and free. They offer users a complete control over the application and type of messages they wish to receive.

Tutorial to Integrate Web Push Notifications

Thus, website push notifications offer a variety of benefits to both the users and developers. As it is one of the most modern technologies and advantageous, it is one feature which should never be ignored any anyone.